Trader and investor since 2001. Founder of TradeWell, specializing in AI-driven investment strategies built on discipline, risk management and data-driven precision. TradeWell develops its strategies through continuous testing and machine learning, aiming to adapt to market dynamics rather than act against them. Its philosophy is simple: consistency comes from systems, not chance.
Joan Horbeek is an experienced energy industry leader who has developed his career as a data-driven entrepreneur within algorithmic investing.
Before founding TradeWell, he held executive positions at Shell, GDF Suez and One-Dyas, among others, operating in Norway, the United Kingdom and Southeast Asia. There he was responsible for extensive projects, budgets and international operations in which precision, discipline and risk management were key to success.
His firm belief - "Talent gets you through a day, systems get you through a decade" - remains at the heart of the philosophy behind TradeWell to this day.
The transition from drilling rig to TradeWell stemmed from the same principles: control under pressure, data-driven decision-making and respect for market dynamics.
Today, Joan Horbeek leads TradeWell Capital with that same conviction: that sustainable capital growth comes from systematic investing supported by human integrity and professional risk management.
